In Italy, 60% of Italian consumers read online reviews before making a purchase (source: E-commerce Consumer Behaviour Report). Therefore, this tool represents an important marketing lever that requires careful management by merchants, as the opinions of other consumers, their advice, and their ratings are now a fundamental driver for purchasing decisions.
Without an invitation from the merchant, customers tend to write a review only in cases of very positive or very negative experiences.
It becomes important instead to encourage customers to write their comments about their experience with the company and the products purchased, because even responding to a negative review can be a plus, an example of the company’s seriousness.
However, a potential customer arriving on your site might doubt that so many positive reviews are truly real and reliable. Relying on a Certified Review Aggregator provides an additional guarantee, an important opportunity to increase sales and offer customers a fully trusted shopping experience.
For this reason, the Open2b e-commerce platform allows integration with the certified review system Feedaty.
Feedaty helps more than 1,500 companies every day to enhance their online reputation through the collection, certification, and publication of customer feedback.
Here’s what those who already use Feedaty achieve:
- Increased trust and conversion rate: a company that shows reliability through real customer reviews is always the top showcase for online users.
- SEO positioning and increased organic traffic (stars in SERP results): Google will also consider this parameter, thanks to certified user-generated content, for better visibility of your site and product page.
- SEM campaign optimization (stars in Google AdWords/Shopping ads): certified reviews automatically feed stars into AdWords and Shopping ads, attracting users with an immediate savings on cost per click.
- Better customer relationship management. Feedaty offers the ability to manage negative feedback with a dedicated mediation path to find the best solution.
How to activate the integration between Open2b and the Feedaty review system
To discover commercial terms and activate the review system on your e-commerce, you can contact Feedaty directly by writing to prova@feedaty.com
Once the service is activated, the Feedaty team will provide widgets to be inserted into your online store’s design. You can proceed independently, or you can request the intervention of the Open2b team.
In addition, a dedicated procedure created by Open2b technicians enables the automated sending of order information, to start the process of encouraging customer reviews.
To test the features of the Open2b e-commerce platform, with dedicated versions for both B2C and B2B, you can request a free trial and experience the unique flexibility of complete, customizable solutions developed entirely in Italy.
Tell us about your e-commerce project and you will receive proposals aligned with your needs. Choose how to contact us, by phone at +39 0587-53675 (Mon-Fri 9-13; 15-18.30) or by writing to commerciale@open2b.com