Krenalis: The evolution of the Customer Data Platform.
What is Krenalis
Krenalis is Open2b's new solution dedicated to advanced customer data management (CDP). It was designed to solve the problem of duplicated and disorganized data, creating unified and accurate customer profiles.
Why it was created
After 20 years in the e-commerce world, we understood that success depends not only on "selling," but on "knowing." Many companies have data scattered across multiple tools; Krenalis was created to bring order and give marketing and sales teams a reliable compass.
Benefits for our customers
- Identity Resolution: Recognizes the same user across different devices and channels.
- Warehouse-Native: We do not duplicate your data; Krenalis works directly on your infrastructure (such as Google BigQuery or Snowflake), ensuring maximum security and privacy.
- Ease of use: We believe every company should have full visibility into customer interactions without the complexity of an entire IT department. It is the perfect solution for any company (SaaS, Retail, Finance, Services) with a modern data stack.
The added value
Krenalis turns data complexity into operational clarity. Thanks to the identity-first approach, every company can finally understand the customer journey and act with precision, turning raw information into valuable relationships and sustainable growth.