Advanced marketing and SEO optimization with Open2b Commerce Ready

Make the buying experience easier and boost conversions

E-commerce platform: marketing and SEO
  • Special offers: stackable promotions and coupons
  • Personalized discounts by customer, product, order, and shipping
  • Built‑in statistics for customers, products, and sales to support decisions

E-commerce marketing

E-commerce platform: marketing features

Automatic price management with stackable promotions

Create multiple promotions that can be combined and reserve them for selected B2B and B2C customer groups. The platform automatically recalculates prices, including or excluding VAT, for each customer group affected by the promotion.

Promotions

Faster navigation with filters

Open2b Commerce Ready’s filter‑based search delivers fast data processing and excellent usability.

SEO‑optimized filtered navigation increases sales, especially for large catalogs: it helps customers find products faster and enables optimization for specific searches.

Increase sales with Collections

Collections let you showcase specific products to selected customers or groups, for example to honor reserved or exclusive agreements or reward loyal customers with special offers, preview catalogs, or dedicated pages.

There are two collection types: Catalog Collections (by customer group) and Additional Collections (for individual customers).

Recover abandoned carts to maximize conversions

The abandoned cart recovery system automatically sends an email to customers who started checkout but didn’t complete the order. The email lets them resume checkout later, increasing conversions.

Site speed and SEO indexing optimized for Google

Google gives significant weight to Core Web Vitals (loading speed, interactivity, and visual stability), alongside mobile usability, browsing security, and HTTPS. Open2b Commerce Ready supports SEO visibility thanks to high performance and speed.

Advanced SEO to improve online visibility

Get found by customers and reduce advertising costs with better ranking for your online store through Open2b Commerce Ready.

E-commerce platform: SEO positioning and optimization

Search engine optimization (SEO)

  • Preview how a page will appear in search results directly in the admin.
  • URL rewriting with automatic SEO‑friendly URLs.
  • Meta tags generated automatically or manually.
  • ALT text generated automatically for images.
  • Image URLs that include the product name.
  • Optimized templates ready for search engines.

Advanced SEO

  • choose any URL for each product, department, page, and more
  • choose any URL for filtered navigation results
  • manage redirects with specific HTTP status codes
  • choose whether URLs include the .html extension
  • resolve conflicts when products, departments, pages share the same URLs
  • bulk rewrite department URLs by prefixing parent departments
  • choose whether to index filtered navigation pages

E-commerce statistics for data‑driven decisions

Continuous monitoring of store results and activity supports strategic decisions and planning. In a marketing context, e-commerce statistics help validate choices with a high degree of confidence.

e-commerce statistics

Features of the e-commerce statistics system

With Open2b Commerce Ready you always have a complete, real‑time view of store performance.

  • Ready‑to‑use dynamic statistics
  • Real‑time data on sales, customers, and margins
  • Aggregated analysis filtered by time period, sales channel, customer group, and more
  • Save custom views
  • Export statistics in .csv format
  • Custom analysis and reporting on request
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