Complete customer management and privacy compliance with Open2b Commerce Ready

Customer area for your online store and consent management

e-commerce platform: customer management
  • Customer groups and personalization
  • Consent creation and management system
  • Define processing activities and privacy notices for profiles, orders, and quotes
  • Anonymization and deletion of abandoned carts

Complete, flexible online customer management

Managing your online store customers with Open2b Commerce Ready means organizing product visibility to make buying easier, while giving customers clear access to their private information, offering tailored deals, and supporting them across pre-sales and post-sales stages.

e-commerce platform: customer support features

Group customers and personalize offers

With the Customer Groups feature in Open2b Commerce Ready, you can group online store customers to offer reserved price lists and collections, promotions, coupons, shipping, and dedicated payment methods.

Your customers can request quotes directly from the online store or use reserved quantity discounts. You can therefore create differentiated product presentations for each customer.

Manage promotions and reserved collections

The Open2b Commerce Ready e-commerce platform lets you create promotions and coupons on products, orders, and shipping based on the customer type.
Special discounts for selected customers. Promotions for customer groups

Compliance with the General Data Protection Regulation (GDPR)

Open2b Commerce Ready is the only e-commerce platform that includes built-in features for compliance with the General Data Protection Regulation (GDPR) in force across Europe. The goal is to protect customer data and reduce risk.

gdpr e-commerce features
Consent creation and management

Depending on the legal basis for processing, you may need to ask customers for consent to process their personal data. For consent-based processing, Open2b Commerce Ready makes it easy to create both mandatory and optional consents. For example, consent may be required to register on the site but optional to receive marketing communications. Consents granted by customers can be reviewed in the Open2b Commerce Ready management panel in a clear, simple, and transparent way.

API and third-party management

The Open2b Commerce Ready platform lets you automate processing via API interfaces and simplifies integration with third-party systems for data processing and automatic consent updates. Think, for example, of the need to send or receive data from your ERP or from systems you use for sending newsletters.

Self-service management of customer data and consents

Offer self-service management of personal data: the e-commerce platform lets customers update their personal details on their own and grant or revoke consents. It also guarantees the customer's right to access their data. Customers have the right to receive their personal data through a structured, machine-readable export: from a customer profile in the management panel you can export the customer's personal data and send them a link from which, after logging in, they can download a file containing their data.

Consent tracking to prove compliance

The Open2b Commerce Ready platform tracks all consents granted over time and stores, for each consent, the timestamp, the device IP address, the processing title, and the description as read by the customer at the time of consent. This information helps in audits to prove you obtained consent. You can also revoke consents and grant new ones, for example after a customer request.