Sell food wholesale online? With Open2b, it’s straightforward

Digitize wholesale sales with a platform built for the food industry. Open2b Commerce Ready delivers a fast buying experience tailored to each customer, synced with your price lists and inventory.

food B2B e-commerce

Designed for your sector

Whether you serve shops, restaurants, hotels, or corporate buyers, the platform adapts to your workflows:

  • Food wholesalers
  • HoReCa distributors
  • Importers and consortia
  • in Italy and abroad

Selling food wholesale online: targeted solutions to remove friction

food B2B e-commerce platform

Common obstacles in online food wholesale

Personalized pricing for each customer

In wholesale, every customer has specific terms: reserved price lists, tailored discounts, dedicated promotions. Many platforms can’t handle this complexity efficiently.

Frequent, urgent orders

Customers need to reorder in a few clicks, often from a phone, without searching the catalog every time.

Complex, technical catalogs

Food catalogs can include hundreds of products with variants for packaging, net/gross weight, nutrition data, and batch details. That requires precise, flexible management.

Out-of-sync inventory

When stock isn’t updated in real time, errors, delays, and unhappy customers are the result.

How Open2b solves it

  • Custom prices and terms per customer
    Manage personalized price lists, specific discounts, and tailored promotions by customer or customer group, simply and automatically.
  • Fast, smart reorders
    Let customers reorder in seconds from order history, saved carts, or mobile—wherever they are.
  • A professionally structured food catalog
    Organize products by category, brand, packaging, nutrition, allergens, and more. Everything stays clear and easy to navigate.
  • ERP, warehouse, and logistics integration
    Connect the platform to your internal systems for automatic updates on availability, orders, and invoicing. Deploy it in the cloud or on your own servers.
  • Advanced tools for fast purchasing
    Fast order modules, smart carts, quick product entry, and everything needed to speed up your B2B customers’ daily work.
Discover all the features and characteristics of an e-commerce site created with Open2b Commerce Ready