Online trust is one of the most critical assets for an e-commerce business. Without physical contact, the credibility of a digital store depends entirely on its reputation and the guarantees it can offer. To address this challenge, Open2b Commerce Ready has established a strategic partnership with Trusted Shops, Europe’s leading trust management and certification system.
How Trusted Shops works
Trusted Shops operates as a trust ecosystem that connects over 32,000 e-commerce partners with a vast community of 45 million end consumers in Europe. Its model is based on three interconnected elements that can be integrated into the Open2b Commerce Ready flow:
A. Certification (The Trustmark)
The Trustmark is issued only to e-commerce sites that meet strict legal compliance and service standards. Displaying this widely recognized Trustmark acts as an immediate reassurance element.
Impact on Conversion: The Trustmark helps overcome the main barrier to online purchases (fear of fraud or problems) and, based on A/B tests, generates an average increase in conversion rate (up to +15%).
B. Buyer Protection
Buyer Protection is a free service that offers consumers a refund guarantee of up to €2,500 for 30 days in the event of non-delivery or refund issues.
Impact on AOV and Cart Abandonment: The objective protection offered encourages customers to proceed with purchases, even for higher-value orders. Data shows a correlation with an average +10% increase in Average Order Value (AOV) and a reduction in cart abandonment (as in the Solarplexius case study, which recorded a -20% drop in the UK).
C. Reputation Management (Reviews and Visibility)
The review system verifies the authenticity of feedback (service and product), ensuring that only actual customers can leave a rating.
Integration with Google: Collecting certified reviews enables the Seller Ratings in Google, a key visibility factor. This has been shown to increase click-through rate (CTR) in Google ads by up to +17%, improving traffic quality and optimizing cost per click (CPC).
Advanced tools for operational efficiency
Beyond the external guarantee component, Trusted Shops provides tools that optimize internal feedback management using Artificial Intelligence (AI):
Smart Review Assistant: This tool analyzes review content and, through AI, generates a concise summary and suggests an automated personalized response. This significantly reduces the time spent managing customer correspondence.
Sentiment Analysis: The system automatically analyzes the emotional tone and topics of reviews. This provides merchants with objective data on customer sentiment, speeding up strategic decisions to improve service.
Reputation Manager: It allows you to centralize reviews collected on different platforms (Google, Trustpilot, Trusted Shops), ensuring a consistent, monitorable reputation across the web.
Direct integration with Open2b Commerce Ready
Open2b Commerce Ready is designed for flexibility and integration with external systems, and the integration with Trusted Shops is smooth and immediate. Through dedicated modules or procedures, the e-commerce platform allows you to:
Simplified Trustbadge activation: The Trusted Shops Trustbadge, which displays the Trustmark and Buyer Protection in real time, can be easily implemented across all pages of your Open2b e-commerce site, including product pages and the checkout page.
Automatic feedback collection: The Open2b system automatically sends purchase data to Trusted Shops at order confirmation. This ensures that customers promptly receive the review request and the option to activate Buyer Protection, automating a crucial process for accumulating certified reviews and obtaining the coveted Seller Ratings in Google.
Centralized monitoring: The integration ensures that all trust elements (Trustmark, Reviews, Protection) operate consistently and are kept up to date within your store, strengthening brand credibility and supporting the growth of your B2B and B2C business.
Contact us to find out how to integrate Trusted Shops into your Open2b e-commerce.
The Open2b Commerce Ready e-commerce platform
Open2b Commerce Ready is the most reliable and high-performance e-commerce platform, developed 100% in Italy and with direct contact with the developers, able to perfectly match the needs of B2B and B2C customers.
If you are not yet our customers, we invite you to try it and to identify with our support how to use it or customize it best.
Tell us about your e-commerce project and you will receive proposals aligned with your needs.
Tel: +39 0587-696200
email: commerciale@open2b.com