Statistics, in a business context, are a set of data collection and analysis activities aimed at obtaining useful information that can provide managers with an adequate understanding of internal and external reality.
Within a marketing and online sales perspective, e-commerce statistics allow you to verify the effectiveness of your web choices based on highly reliable data. Without knowledge of this information, those responsible for decisions could lose the pulse of the situation and fail to anticipate and seize important trends in time.
Ultimately, constant monitoring and control of business information and activities—specifically the online store—provides decisive support for strategic decisions and planning.
For this reason, Open2b has recently renewed its e-commerce analytics and statistics system, providing a significant set of data aimed at monitoring the performance of the online business.
Open2b is an e-commerce platform that allows you to sell across multiple channels (e-commerce site, eBay, Amazon), keeping inventory, prices, and customer details synchronized. The analytics tools provided allow you to keep track of sales trends and customer acquisition at all times.
Open2b e-commerce statistics
Order collection trend
The analytics and statistics system can provide, for example, real-time updated data on sales, expressed in currency and number of orders, as well as customer registrations and the relationship between sales trends and promotional initiatives—important information for defining loyalty strategies.
Margins
Having a view of profit margins expressed by individual product, or by customer groups used for segmentation, can help you understand whether it is worthwhile to maintain a very wide product range, whether it is worth removing products from the offer because they are low-margin, and how to keep margin levels consistent based on customer type.
Data filters and aggregations
Aggregated analyses filtered by time period, sales channels, and customer groups allow you to have an overview tailored to your informational needs at the moment. The views created can then be saved for later use.
Examples of statistics available to support business decisions
Sales and orders over time: Show detailed data on sales over the analyzed period
Sales by product, reference, brand, etc.: Show best-selling products and revenue generated, also highlighting any relationship between promotions and sales increases.
Sales by customer or customer group: Highlight the customers or groups that placed the most orders and generated the highest revenue.
Sales by country or province: Show detailed sales data by customers’ country or province of origin.
Customer acquisition: Highlight the trend of site registrations
Sales and orders by channel: Show information such as sales, average receipt, or orders generated by individual sales channels, such as the e-commerce store, eBay, or Amazon.
Margins: Highlight profit margins at product or customer-group level based on set cost price.
All that remains is to try the Open2b e-commerce platform and choose the statistics most suited to your business!
Reports can be exported at any time, always updated in real time, and if needed, new custom statistics can be defined on request.