Public reviews left by customers who have completed an online purchase are an essential marketing tool for merchants, as they help gain and maintain credibility in the eyes of potential customers.
It is precisely the trust conveyed that an e-commerce store bases a large part of its success on today.
Publishing all reviews, positive and negative, is one of the best ways to communicate transparency in customer relationships.
The result of this trust-oriented marketing policy, and thanks to the reputation acquired, is an increase in contacts, information requests, and above all sales.
There are various systems that allow the collection of reviews, but it remains essential that these reviews are managed by third parties who are impartial with respect to the merchant, because this is a remote relationship and it is essential to build trust between customer and merchant.
Among the various review systems, Google Customer Reviews is particularly relevant. It is the system offered directly by Google that allows you to collect and display reviews from customers who purchase from the online store, through automatic surveys sent to customers.
Ratings are displayed in your Google Shopping ads and it is also possible to show a Google Customer Reviews badge in your store. The service only requires an active Google Merchant Center account.
The Google Customer Reviews program consists of four key elements:
Enrollment in Google Customer Reviews
After making a purchase on your website, customers are presented with an offer: if they choose to participate in Google Customer Reviews, Google will send them an email asking them to rate their purchase experience in your store.
Google Customer Reviews survey
The survey is a short questionnaire that asks customers to rate their purchase experience on a scale from one to five stars in different categories. Additionally, customers can leave free-text comments if they wish.
Google Customer Reviews badges
Using the Google Customer Reviews survey data, Google will generate an aggregated score that will be shown in your search ads.
Google Customer Reviews seller ratings
The score will also appear on the Google Customer Reviews badge. You can place this dynamic code on any page of your site and it will show a badge similar to the one illustrated. When a user clicks the badge, they are directed to a Google page that shows details of your star rating and specific customer reviews.
What are the advantages of using Google Customer Reviews?
Store ratings:
Data from customer reviews on Google can be used to obtain store ratings that communicate credibility and reliability. These ratings are also useful to improve visibility in Search Network ads and Shopping ads.
The overall score is a star rating (from 1 to 5) that appears in Search Network ads and Shopping ads. This rating also appears on the Google Customer Reviews badge that you can display on your online store.
Engagement: Product and store ratings can increase the number of potential buyers who visit your site.
Website badge: The Google Customer Reviews badge informs users about other customers’ experiences not only on Google Search and Shopping pages but also directly on your website.
Google Customer Reviews with Open2b Commerce Ready
The Open2b Commerce Ready e-commerce platform, starting from version 7.5, provides an app that allows you to activate Google’s review system on your e-commerce store without special technical intervention.
The app can be installed freely in the Open2b Commerce Ready management panel and can be prepared at your own pace in the dedicated section.
If you want to try it with your product catalog, you can activate a demo version of Open2b Commerce Ready, with no obligation, directly from the Open2b website by clicking Try Free
Already using Open2b Commerce Ready?
If you use Open2b Commerce Ready to create and manage your e-commerce site, it will be enough to have version 7.5 (or request an update if you have an earlier version) and access the App Store section directly from the management panel to download it at no additional cost.
The Open2b Commerce Ready e-commerce platform
Open2b Commerce Ready is a complete and reliable e-commerce platform, developed 100% in Italy, able to perfectly match the needs of B2B and B2C customers.
If you are not yet our customers, we invite you to try it and to identify with our support how to use it or customize it best.
Tell us about your e-commerce project and you will receive proposals aligned with your needs.
Choose how to contact us, by phone at +39 0587-696200 or by writing to commerciale@open2b.com