Open2b now provides a feature that enables the publication and automatic updating of a product feed in Google Merchant Center. The uploaded catalog will be the necessary base to then carry out marketing activities on the product catalog with Google.
Google Shopping is Google's price comparison tool, available in the Shopping section of the search engine, which makes it possible to find the product you are looking for and compare and choose among offers from multiple stores. By clicking on an offer you are then redirected to the selected merchant's website.
From the merchant's point of view, the product catalog can be made available for free by uploading a specific file in Google Merchant Center and then keeping it updated in order to provide visitors with always accurate and correct information.
But what are the benefits of presenting your commercial offer on Google?
- Great visibility. Products, complete with data such as name, image and price, will be available in the Google Shopping section, but not only. While it is already a great way to promote your products, it is possible to use the uploaded catalog as a base for specific AdWords promotional campaigns. Even in the Google partner network and on the main page of the world's largest search portal, it will be possible to show targeted ads on the specific product. And these will be highly visible ads, separate from traditional text ads.
- More qualified traffic. By highlighting ads in the search engine with product details, the number of clicks from people genuinely interested in the product will increase, and therefore the conversion rate of visitors into real customers.
- Remarketing. By activating dedicated Remarketing campaigns in AdWords, you can reach users who have visited the online store during their web experiences, through the display of Shopping ads while they browse partner sites or when they search on Google for terms related to the products presented.
- Simpler campaign management. AdWords Shopping campaigns are not based on keywords, but on data uploaded to Merchant Center, to determine the relevance of the ad to customer needs and its positioning in search results
Open2b now provides a feature that enables the publication and automatic updating of a product feed in Google Merchant Center. The uploaded catalog will be the necessary base to then carry out marketing activities on the product catalog with Google.
For more details on how to enable the feature in the Open2b e-commerce management system, you can consult Open2b.com in the section dedicated to Google Shopping.