Selling on Facebook with Open2b

Facebook is the world’s largest social network, with hundreds of millions of people connected every day. According to Casaleggio Associati (Report E‑Commerce Italia 2017), Facebook is still considered the most useful social media by 72% of Italian e-commerce companies. On your Facebook Page you can now open a complete showcase connected to your online store.

Why publish and sell on Facebook?

  • Complete your communication and promotion mix on social (ads, posts, support)
  • A showcase is much less intrusive than ads; users can discover it organically
  • Lets potential buyers reach your online store via Open2b’s direct connection
  • Encourages sharing product pages with friends and gathering feedback
  • Unlike pay‑per‑click ads, Facebook doesn’t charge to display products on your Page
  • The service publishes in view‑only mode on Facebook; sales are completed on your connected online store
  • Overly aggressive promotions can harm your brand. Facebook is a social network built for connections, not for pushing e-commerce
  • Users on Facebook are talking and sharing interests with friends, not necessarily ready to buy—unlike on eBay or Amazon. Use Facebook strategically.

How to connect Open2b and sell on Facebook

Facebook: file feeds for catalogs and listings

The Open2b team can provide data feeds for automated product updates in the catalog, on request:

  • for dynamic ads: Create dynamic ads that show people product recommendations from your catalog
  • for a Facebook Page shop: People can view catalog products on your Page and message your Page to buy on Messenger or your website
  • for Instagram Shopping: Tag products from your catalog on your Instagram business profile
  • for Marketplace (US only): List catalog products on Facebook Marketplace. In the US, people can check out without leaving Facebook

Open2b also provides two connector apps that let you publish the shop on Facebook for business Pages with at least 2,000 likes: Facebook Store and Facebook Store Lite.

  • Facebook Store app
    How it works
    • Select products to publish on the home page and in departments
    • Let users share products and use the “like” function
    • Link directly to the product page in your online store, or use it as a showcase
    • Define layout for departments and products
    • Publish products in multiple languages
  • Facebook Store Lite app
    How it works
    • Select up to 100 products to publish
    • Let users share products and use the “like” function
    • Link directly to the product page in your online store, or use it as a showcase
    • Define layout for departments and products
    • Publish products in multiple languages
How to activate Facebook Store
  1. Activate Open2b
  2. Prepare your product catalog
  3. In the Open2b admin Apps section, open the Store
  4. Select the Facebook Store app
  5. Click Install and follow the instructions to set up the connection
  6. The app is free for 15 days. After that, it can be used for € 90 + VAT per year
  7. You can now publish your first products and sell on Facebook
How to activate Facebook Store Lite
  1. Activate Open2b
  2. Prepare your product catalog
  3. In the Open2b admin Apps section, open the Store
  4. Select the Facebook Store Lite app
  5. Click Install and follow the instructions to set up the connection
  6. The app is included in cloud solutions and part of support for installed solutions
  7. You can now publish your first products and sell on Facebook
Security requirements required by Facebook

Facebook allows product publishing and references to external sites only if the following requirements are met.

  • You must have a digital certificate (HTTPS) for your store. If you don’t already have one, you’ll need to purchase it after verifying HTTPS support on your server.
  • Content must comply with the Facebook Page Terms. Sites promoting products such as adult items or prescription pharmaceuticals can publish on Facebook only with custom services.
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