Customers can access their order history through a brand-new site section, completely redesigned to provide easy access to real-time details on orders, shipments, and returns.
From the new area, customers can review orders, track shipments, and start returns if desired, under the conditions you set. They can also quickly reorder individual products or place an order identical to a previous one.
Available in all editionsVisit the sales features page for details
The new shipping management system lets you associate multiple shipments with a single order. It also lets you assign shipment and delivery dates, tracking numbers, and tracking URLs to each shipment.
Available in all editionsVisit the sales features page for details
Paired with the Quantity Discounts feature, this option is available only in the Advanced B2B and Enterprise solutions. It lets you order product packs while keeping inventory quantities tied to individual units. You can also set different prices based on ordered quantities and customer type.
It is also possible to set a single product reference so it can only be ordered in multiples of a given quantity. When the customer adds the item to the cart, the quantity is automatically adjusted to be a multiple of the set value.
Available in Advanced B2B and Enterprise editionsVisit the sales features page for details
Returns are a key part of e-commerce logistics and marketing. A customer may request a return for various reasons. If your business has a defined returns policy, Open2b provides, exclusively in the Advanced, Advanced B2B, and Enterprise solutions, an advanced system to support return management, helping you optimize time and resources while increasing customer satisfaction so they will order again.
The returns system is fully integrated with orders and shipments. It lets you receive return requests directly from customers or create them in the management panel, and manage approval, timing, and more with quantity checks and rules you set.
Available in Advanced, Advanced B2B, and Enterprise editionsVisit the sales features page for details
In B2B, when a customer registers, access to the store to see prices or place orders is often not granted immediately, but only after verification by the merchant. With the new version, when access is granted, you no longer need to manually send the email; a prefilled email opens in the management panel ready to send.
Available in all editionsVisit the B2B features page for details
The new automatic update system keeps your Open2b platform up to date automatically. All small fixes are applied automatically without any manual intervention and without any interruption to the site or your work. More significant updates, such as adding new features, are applied automatically after your confirmation directly from the management panel.
Available in all editionsStorefront API is a new API that greatly simplifies building apps and templates that need to access information and procedures to enhance, automate, and recreate the customer shopping experience on the site. Storefront API can be used directly in a template for deeper customization, called from JavaScript in the customer's browser, or used remotely to build catalog publishing apps or mobile applications.
Available in all editionsProduct and reference codes were extended from 32 to 40 characters to improve integrations with external systems such as Amazon.
Available in all editionsOver the last two years we completely rewrote the engine that runs your e-commerce site to deliver an even smoother browsing and shopping experience. Pages now load up to 3x faster, resulting in a fast and pleasant experience.
Today, browsing speed matters more than ever both for customers and for search engines like Google, which prioritize better-performing sites for SEO. The codebase was rewritten from Perl to Go. Designed and developed by Google, Go has become one of the most appreciated programming languages and quickly became the de facto standard in cloud systems.
Available in all editionsThe new version introduces a powerful template system called Scriggo, developed internally by Open2b and based on Google's Go programming language. Scriggo introduces a full programming language inside templates, enabling extensive customization and flexibility with a simplicity never seen before.
The module to integrate the Soisy installment payment service is available for Open2b.
In retail, offering installment payments has been proven to increase:
Soisy is the solution we selected, integrable across all editions of the Open2b e-commerce platform, to offer installment payments from 250 EUR with an online request in just 3 minutes. If approved, you receive the full amount immediately and your customers repay Soisy monthly. No liability in case of missed payments: Soisy handles everything and there are no extra costs for customers beyond the installment.
What is Soisy?
Soisy is a peer-to-peer lending platform authorized by the Bank of Italy. This makes its financing more convenient than traditional banks or finance companies, and above all faster, as it can be requested in just 3 minutes from home or smartphone. To obtain Soisy financing, your customers must be individuals, of legal age, resident in Italy for at least 3 years, with their own IBAN, regular provable income, and good credit standing. The entire process is 100% online, with approval within 24 hours of the customer signing the contract.
Available in all editionsSatispay is a free app for paying in physical and online stores, topping up mobile credit, paying bills and public administration fees directly from your IBAN.
Open2b supports payment integration through a dedicated module available on request. You can allow customers to pay quickly without entering credit card details; they only need the app to complete the payment from their account.
How does it work?
Satispay works with an app installed on the smartphone. Customers simply enter their phone number during checkout and then confirm the purchase from their smartphone. The result for the merchant is a higher conversion rate on the e-commerce site.
Available in all editionsConstant monitoring of online store information and activity helps with strategic decisions and planning. In a marketing context, e-commerce statistics make it possible to verify the effectiveness of your choices based on high-confidence data.
That is why we refreshed the Open2b analytics and statistics system: by accessing Marketing > Statistics, you can get a complete overview of the e-commerce store status and performance.
Page URLs affect e-commerce indexing and therefore sales. For this reason we redesigned the automatic URL management system, focusing on what matters most: product name, department name, page title, and so on.
The management panel now shows a preview of search results as they would appear in search engines.
To complete SEO, there is a new XML sitemap generated in real time. The XML sitemap helps search engines index the site so pages are kept up to date in search results.
Visit the marketing and SEO features page for details
Advanced SEO includes advanced tools for SEO specialists that give near-total control over site URLs.
You can set a custom URL for each product, department, manufacturer, promotion, page, and even for each filtered navigation results page to better rank against competitors without limitations.
We also made URL management easy for both those who want to improve rankings for specific pages and those who need to do large-scale rewrite work on the site.
For the former, URLs can be customized directly in SEO previews in the management panel for each product, department, page, and so on.
For the latter, we built the SEO Tools app that lets you quickly manage rewrites, redirects, conflicts from pages with the same URLs, and automatically rewrite department URLs to include parent department names.
We could not conclude without the new APIs to automate the management of URLs, rewrites, and redirects.
.html extensionVisit the marketing and SEO features page for details
With Open2b, in addition to variants, you can add attributes that describe each product, such as the heel height of a shoe, the resolution of a camera, or the format and author of a book.
Attributes are used to:
In addition, attribute views let you limit which attributes appear on product pages and control their display order.
Available in all editionsCustomer groups let you group customers to offer the same sales conditions on the store:
Promotions can now be applied to all customers or only to customers in specific groups.
Available in all editionsStandard B2B and Advanced B2B editions now let you choose, for each customer group, which payment and shipping methods are available in the cart and during checkout.
We made B2B features more powerful with a pricing system that lets you differentiate prices by quantity and price tiers.
The new quantity pricing system is so well integrated with the rest of the platform that it feels natural to use, and so flexible that you can define tiers with quantities and prices at the single SKU and price list level.
The flexibility does not end there: for example, you can assign your resellers a quantity-based price list using customer groups, while retail customers can have a traditional price list with prices that do not change with quantity.
Available in Advanced B2B and Enterprise editionsVisit the quantity discounts features page for details
Promotions are essential to drive sales. The promotions system supports multiple promotion types and lets you apply more than one at the same time with priorities and rules that define how they combine. Just as important, we made it truly easy to use.
Visit the marketing and promotion features page for details
Filter navigation is an advanced tool that lets customers browse products using filters on departments, manufacturers, attributes, and price.
Research shows that filter navigation increases sales, especially for stores with many products, because it significantly improves browsing and helps customers find the right products more effectively.
We implemented a filter-based search system in Open2b that keeps performance high:
The filter navigation system pairs perfectly with Advanced SEO, letting you manage the content of filter results pages directly in the management panel. For these pages you can also customize the URL to maximize product indexing in search engines.
We designed them to be truly easy to use. With the brand-new Template Editor you can add, edit, and remove filters. A real-time preview lets you see results before applying them to the site. The entire look and behavior of filter navigation on the site is fully customizable by you or a designer, directly through the Template Editor in the management panel.
Available in Advanced, Advanced B2B, and Enterprise editionsVisit the catalog features page for details
With Open2b, you can define multiple discounts on the total amount, applying up to five discounts in cascade, both fixed and percentage-based. Discounts can also be applied to the total including VAT as well as excluding VAT.
Available in all editions
Visit the sales features page for details
The Template Editor radically changes how easy it is to customize the site and templates. All changes to logos, banners, and menus can be made for each template, and all customizations can be tested in real time, saved, and applied to the site at the right time.
The HTML and CSS section of the Template Editor also lets advanced users edit source files and see changes instantly without leaving the editor.
Visit the design page for details
Open2b is the only e-commerce platform that provides built-in features with no external plugins or modules to help merchants comply with the General Data Protection Regulation (GDPR), in force across Europe since May 25, 2018. It minimizes the risk of mistakes or incomplete information and helps avoid heavy penalties.
Visit the GDPR features page for details
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