Google Shopping
- Price: € 120,00 / year
- Author: Open2b
- Email: info@open2b.com
- Phone: 0587 53675
- Version: 1.2
Google Shopping
You will gain access to a huge audience, with great visibility and a more qualified, relevant traffic target.
Try the Google Shopping app free for 15 days, no commitment.
Benefits
- Access to a huge audience, with great visibility
- Targeting more qualified and relevant traffic
- Automatic publication of products on Google Shopping
- Association of online store departments with Google Shopping product categories
- Association of variants used for your products with those allowed by Google
- Creation of the XML feed in Google Merchant Center to use for other marketplaces that accept the same format
Why use Google Shopping?
Great visibility. Your products, complete with data such as name, image and price, will be available in the Google Shopping section and, by activating dedicated AdWords promotional campaigns, also in the Google partner network and on the main page of the world's largest search portal. And separate from traditional text ads!
More qualified traffic. By highlighting product details in ads, the number of clicks from people genuinely interested in the product will increase and therefore the conversion of visitors into real customers.
Remarketing. By activating dedicated Remarketing campaigns in AdWords, you can reach users who have visited your online store, through the display of Shopping ads while they browse Google partner websites or when they search on Google for terms related to your products.
Simpler campaign management. Shopping campaigns are not based on keywords, but on the catalog data uploaded in Merchant Center by the Open2b platform, to determine the relevance of the ad to the customer's search and its positioning.
