Why publish products and sell on Google Shopping?
Introduction to Google Shopping
Google Shopping is a Google service that lets retailers publish their products in Google's Shopping section. The Shopping section is a price comparison engine where each product shows a descriptive card and price comparisons across retailers offering the same item.
Why sell on Google Shopping
There are several reasons retailers should consider selling on Google Shopping. First, Google Shopping gives products high visibility. Products published on Google Shopping appear in Google's Shopping section, one of the most visited areas of Google. In addition, Google Shopping lets retailers reach a broader audience, since products can also appear across Google's partner network and on Google's main page.
Second, Google Shopping delivers more qualified traffic. Users visiting the Google Shopping section are already interested in buying products, so they are more likely to click retailer ads and convert into customers.
Third, Google Shopping offers remarketing. Remarketing lets retailers reach users who have visited their website by showing Shopping ads while they browse partner sites or search Google for related terms.
Fourth, Google Shopping offers simpler campaign management. Shopping campaigns are not based on keywords but on the product catalog data uploaded to Google Merchant Center. This makes campaigns easier to create and manage.
How the Google Merchant Center connection works
To publish products on Google Shopping, retailers must connect their online store to Google Merchant Center. Google Merchant Center is a Google service that lets retailers upload product data, including name, image, price, description, and more.
The Open2b Commerce Ready Google Shopping app lets retailers connect their online store to Google Merchant Center quickly and easily. The app links to your Google Merchant Center, lets you map store departments to Google Shopping product categories, map your product variants to those accepted by Google, and upload all products from mapped departments. The feed updates automatically every day.
How to activate the Google Shopping app on Open2b Commerce Ready
To activate the Google Shopping app on Open2b Commerce Ready, follow these steps:
- Activate Open2b Commerce Ready
- Prepare the product catalog
- In the Apps section of the Open2b Commerce Ready management panel, open the Store
- Select the Google Shopping app
- Click Install and follow the instructions to set up the connection
- The app is free for 15 days. After that, you can continue using it by purchasing it
