How to sell on eBay.it

Manage eBay with Open2b. Sync your sales channels

  • Reach millions of new customers
  • Publish listings quickly
  • Sync your online store and eBay
  • Import orders from eBay with one click
  • Manage multiple Pro sellers

How to sell on eBay.it with Open2b

Why integrate your online shop and sell on eBay?

You’ve invested in building your e-commerce site, and now you want to manage it in an integrated way with eBay.it, other eBay marketplaces, and your ERP. Or you want to expand your presence on eBay.it and other marketplaces with many more products, using listings tailored for international sales. You’re now evaluating the best strategy and which e-commerce platform can support you most effectively.

Open2b provides integrated management for your online shop and for selling on eBay.it and other markets, reducing costs and resource use by simplifying multichannel operations: avoid selling products that are out of stock because they’ve already sold in your store or other channels!.

When does it make sense to choose Open2b to sell on eBay.it?

Today’s online buyers don’t just search on Google or Bing. They often search directly on eBay, both because of eBay’s international reputation and because they’ve already had positive buying experiences there.

If your goal is to sell only on eBay.it and with just a few products, you may be able to use the tools eBay provides to professional sellers. But if you want to sell hundreds or thousands of products on eBay—possibly abroad—or sync sales across multiple channels like your store and eBay, then Open2b is the right solution. You’ll save a huge amount of time and resources, get ongoing support, and avoid selling products you no longer have in stock.

Import existing listings from eBay.it

If you already sell on eBay.it with many listings, you can request our technical team to import them into Open2b. Starting from active listings, we can generate a new product catalog and link it to existing listings. This lets you build your e-commerce store quickly and sync existing listings without recreating them, preserving their visibility on eBay.

  • Open2b eBay Plan
    For all Open2b editions
    Publishing service features:
    • 5,000 listings
    • 500 orders per month
    • eBay.it
    • € 100,000 annual eBay revenue
    For all Open2b editions
  • Open2b higher eBay plans
    On request starting from €59/ month
    Minimum guaranteed features:
    • 10,000 listings
    • 1,000 orders per month
    • 2 eBay marketplaces
    • € 200,000 annual eBay revenue
    For all Open2b editions, contact us for larger custom plans

Base or custom plans

The connection between Open2b and eBay.it is available both in the cloud service and in installable versions on server and hosting (with active support), within the limits shown in the table, and requires a Business contract with eBay. For higher needs, custom plans are always available, with features designed to match both budget and sales scale on eBay.

eBay: listing duplication

A feature of the Open2b eBay app, available in higher plans, that allows multi‑merchant managers to quickly duplicate existing listings and edit them without creating new ones, enabling publication on eBay. It’s also useful to speed up publication on international eBay marketplaces, since you can link multi‑language descriptions created in Open2b by duplicating rather than recreating listings.

How the integration to sell on eBay works
  • Sync stock and prices with the store
  • Import sales into Open2b and manage multiple sellers
  • Manage variants, specs, and image galleries
  • Buy It Now listings and auctions, with cost estimates
  • Customize listing templates
  • Support eBay Stores for PowerSellers or standard eBay sellers
How to activate it in a few simple steps
  1. Activate Open2b
  2. Prepare your product catalog
  3. In the Open2b admin Apps section, open the Store
  4. Select the eBay app
  5. Click Install and follow the instructions to set up the connection
  6. You can now publish your first products and sell on eBay

Is it always worth selling on eBay?

The advantages of selling on eBay

  • eBay is one of the world’s largest online markets, with millions of buyers in Italy
  • It provides buyers with tools to choose products and evaluate sellers
  • It gives visibility to your products; you can also create a professional store
  • It gives access to new customer targets, even abroad, with limited investment
  • It can also indirectly introduce new potential customers to your online store

Points to consider

  • Being present may be essential when competition is strong
  • Alongside professional sellers, private sellers also compete without business costs
  • Competition for customer acquisition is often price‑based
  • Commissions can significantly reduce margins. That’s why having your own store is critical for commission‑free sales and a balanced marketing mix

How to sell on eBay.it

Activate Open2b now and install the eBay app in Apps > Store